Articles Benchmarking the loyalty programs of the five biggest OTAsTwo weeks ago, we introduced the Caravelo Loyalty Scorecard. It is our in-house built benchmarking methodology that maps any travel brand’s loyalty program against the three pillars of the Relational Anchor: Access, Control, and Convenience. Scored across fifteen sub-dimensions on a simple 0–5 scale, the tool produces a structured profile that reveals how well a […]