Volaris Partners With Caravelo to Launch a New, All-You-Can-Fly Subscription Called Pase Anual

BARCELONA – June 7, 2023 – Volaris, a Mexican ultra low-cost airline, announced today the launch of a new, all-you-can-fly subscription called Pase Anual (or Annual Pass in English). The product, will be the airline’s third subscription-based offering, joining v.pass, a traditional flight subscription, and v.club, a discount subscription, that are also powered by Caravelo.

With the new Pase Anual subscription, travelers can enjoy one way flights on all Volaris’ network, including international destinations. Subscribers will be able to book domestic flights from 1 day before departure and international flights from 3 days before departure, up to a few hours before departure.

Starting today, users can start signing up to Pase Anual for an annual launch price of  MEX 3,999.00 discounted from the MEX 7,999.00 regular price and start redeeming their flights from August 16.

The new program is in line with the “strong focus” on recurring revenue streams that Volaris highlighted in last December’s investor day presentation*. 

Commenting on the news, Iñaki Uriz, CEO of Caravelo had this to say: “Volaris’ Pase Anual is the first subscription of its kind in Latin America, and we are proud to be powering it. We strongly believe that programs like this are essential to generate solid recurring revenue streams and maximize customer lifetime value.”

JoseLuis Vilar, co-founder and CPTO of Caravelo added that: “Volaris’ team is one of the most visionary and innovative in the industry. In 2018, they were the first to launch a true flight subscription, and 5 years later, are leading the way again with the first all-you-can-fly subscription in Latin America.  We are proud to be the enablers behind these initiatives, and that the great results of v.pass and v.club have inspired the team to launch a third subscription product.”

The announcement comes in the wake of a recent series of success stories from Caravelo, including the launch of the first flight subscription in Europe with Wizz Air,  the first year anniversary of Alaska’s Flight Pass, and the signature with Kuwaiti LCC, Jazeera Airways.

For more information, please contact Marco Serusi, Caravelo Marketing Manager at mas@caravelo.com.

*See slide 43


About Caravelo

Caravelo is a travel-tech company that provides subscription solutions to the travel industry. It helps clients increase revenue and market share while also improving crisis resilience, reducing the impact of seasonality and creating a better customer experience. The SaaS company has been providing flight subscriptions solutions and know-how to airlines since 2015 and is currently the only company in the world that can create and manage true flight subscription programs.