Ticket and Ancillary Revenue increases
Volaris have a very clear objective: to be closer to their customers and enable them to buy in the platforms they use most often, messenger apps. Their customers can safely book and pay with one sentence and two clicks.
Finnair had a different challenge. Making post-sale ancillaries available to its Chinese customers when they’d bought through an indirect retailer. What we created was a social plug-in, available on WeChat (and soon elsewhere) so that customers could add to their flight in locally relevant channels.