Posts tagged changeyourflight
Where the buy-back solution originated: revisiting the reverse auction model for refunds

6 years ago, ChangeYourFlight.com (CYF) launched with the objective of creating a marketplace for airlines to retrieve unused flight coupons in exchange for a voucher for future travel. With post-sale optimization now becoming a core part of many airlines strategy, we thought we’d take a closer look at the earliest proponents of the concept.

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